Apple Plans Five New iPhones in 2025, Including $2,500 Foldable
Apple is reportedly set to launch five new iPhone models, highlighted by a premium $2,500 foldable device and its potential stock impact.
Apple is preparing to release five new iPhone models, according to reports, with the lineup headlined by a foldable iPhone carrying a steep $2,500 price tag — a move that would mark the company's boldest hardware bet in years. The ambitious product roadmap signals Apple's intent to compete directly in the foldable smartphone segment long dominated by Samsung and a growing roster of Chinese manufacturers.
The foldable's pricing puts it firmly in ultra-premium territory, roughly double the cost of today's iPhone 15 Pro Max. Analysts watching Apple's hardware strategy will be closely scrutinizing whether a device at that price point can generate meaningful volume or whether it serves primarily as a halo product designed to protect brand prestige and justify higher average selling prices across the broader lineup.
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For a company of Apple's scale — one of the most valuable publicly traded businesses in the world — even a successful new product category faces the mathematical challenge of moving overall revenue in a statistically significant way. Five new iPhones in a single cycle, however, could collectively lift upgrade rates among the installed base, particularly if mid-tier models offer compelling improvements alongside the flagship foldable.
Investors will be watching whether the product refresh translates into a meaningful re-acceleration of iPhone revenue growth, which has faced pressure in recent quarters amid a sluggish consumer upgrade cycle and intensifying competition in key markets like China. A foldable entry could open an entirely new addressable market for Apple while simultaneously testing consumer appetite for a form factor that has yet to achieve mainstream adoption in the United States.
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