Netflix, Disney, YouTube Eye $2B FIFA World Cup U.S. Rights Deal
FIFA is bundling English and Spanish U.S. broadcast rights for 2030 and 2034 World Cups, with streaming giants competing for a package that could hit $2 billion.
FIFA is in talks with major media and streaming companies — including Netflix, Disney, and YouTube — over U.S. broadcast rights for the 2030 and 2034 FIFA World Cups, with the total value of the package potentially reaching $2 billion, according to US Top News and Analysis. The global soccer governing body has signaled to prospective buyers that English- and Spanish-language rights will be sold as a bundled package, a strategic move that significantly raises the financial stakes.
By combining English and Spanish rights into a single offering, FIFA is effectively forcing bidders to cover the full U.S. market rather than cherry-picking one language audience. That approach is expected to drive up competition and, consequently, the price, as any winning bidder would need the infrastructure and reach to serve both major American viewing demographics simultaneously.
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The involvement of Netflix marks a particularly notable development. The streaming giant has historically stayed on the sidelines of live sports rights, but has recently accelerated its push into live programming. Disney, through its ESPN properties, brings established sports broadcasting experience, while YouTube — via its YouTube TV platform — has been steadily expanding its live sports portfolio in recent years.
Landing U.S. rights to back-to-back World Cups would represent a massive content coup, given that the United States is co-hosting the 2026 tournament, which is widely expected to supercharge domestic soccer interest heading into 2030. Whoever secures the rights would be positioned to capitalize on what could be a generational surge in American soccer viewership.
Continue reading at US Top News and Analysis.
